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Designing a logo, business card, flyer, and roll-ups for a professional and cohesive brand identity.

Step 1: Explored directions based on market analysis and client input, focusing on handwritten calligraphy and integrating the triangle play button shape for a unique, relevant logo concept.



Step 2: Combined two directions into an approved design, tested various brand colors, and created versatile color versions to suit all backgrounds and print techniques, ensuring universal logo usability.



Step 3: Delivered files to the client in RGB and CMYK formats, with white and transparent backgrounds, along with a PDF vector compound version for versatile use.


Following the logo creation, I designed the business card in 2014 and created a template for consistent use.











I also designed a roll-up in collaboration with Laura Erbacher, ensuring a cohesive and impactful display. A sleek design that immerses viewers into the vibrant world of Ilyon games.

A unified visual identity with the Ilyon logo tailored for diverse assets: embroidered for backpacks, printed for flyers, and optimized for web use on the website, ensuring consistency across all platforms.




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