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Crafted brand value visuals for a multinational company, recognizing that while posters communicate values, actions are what bring them to life.
Process: In 2018, I began by brainstorming with the marketing team to align on the brand’s vision. I then explored artistic directions that preserved the design language while ensuring adaptability for the next 10 years.
The result was a dynamic system built for long-term growth. I created six abstract, colorful illustrations for Transparency, Inclusion, Passion, Excellence, and Action, using dynamic shapes to visually convey each value and align with the brand's identity.
The illustrations were shared with employees through branded mugs and shirts, fostering engagement. They also enhanced event presence with impactful stand designs, bringing the brand's values to life.
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