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Create an engaging and emotional visual storytelling piece to showcase Ferring's product portfolio. The goal is to highlight the products' impact in a way that resonates emotionally with the audience while effectively communicating their value and purpose.
For this brief, I’ll reference Ferring’s design language and its hero products Rekovelle and Menopur. The aim is to create a distinct design language that complements theirs, with a cohesive color palette derived from their branding to ensure seamless alignment when displayed together.
Here is the initial infographic as a foundation. I plan to refine it into a clear, engaging visual narrative that illustrates the fertility journey while integrating Ferring’s product portfolio. The final design will balance clarity, storytelling, and brand alignment.
The design is adaptable for various formats—print brochures, PowerPoint presentations, and flyers. The product portfolio will be easily editable without affecting the infographic's narrative, ensuring flexibility and consistency across all supports.
When projected at a congress, the design can serve as an inspirational shape for the stand or a wall design, seamlessly aligning with Rekovelle and Menopur’s design language
I also created a digital version of the catalog, designed for use at events, ensuring flexibility and accessibility across various formats.
When science meets artistry, even curves have secrets.
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